Mandala Scrubs - social media and logo design concept
As someone who lived in scrubs for a long time I was excited when trendy, well fitting scrubs came into the mainstream. With the ascension of FIGS and the boutique-ing of the nursing image I saw a drastic change in how medical uniforms were being marketed. Along with this shift came a hefty price tag. (yikes)
Mandala Scrubs is a medical uniform company whose mission statement is that their customer base should know how much it costs to make their products and for healthcare workers to stop overpaying for scrubs. With vibrant colors, inclusive sizes, and form flattering styles, Mandala Scrubs is serving FIGS looks at budget prices.
To keep creative juices flowing I played around with a redesign of their social media, logo, and Instagram template designs.
Photo credit: Mandala Scrubs website
Social Media Template Design
Logo Design
Copywriting
Mandala Scrubs utilizes eye popping colors and high quality photos of their models to display their products. Although they have a vibrant branding, I felt like their social media platforms could use a little refresh.
Keeping in line with their vibrant color palette I utilized quirky fonts in bright colors, groovy designs, and a playful tone for post captions.