The Castle
The Castle' is a vast property nestled in the rustic mountain terrain Bridger Canyon of Bozeman Montana. The property has changed hands and lived a few lives. It was purchased in 1978 by an entrepreneur who lived there with his friends which they all affectionately called 'The Castle'. My client (Instagram: @madisonlily) wanted to refresh it’s image and turn the property into a boutique bed and breakfast catered towards adventurous spirits.
In my Client’s words she said “I want a little edge, like a 70’s smuggler cowboy vibe but still family friendly”.
Brand Identity
Social Media Marketing
Content Creation
Creative Direction
Website Design
Copywriting
The slideshow below is a presentation on my social media campaign for The Castle and ideation process for a brand identity. It shows the research I did, target audience, campaign ideas, a content calendar, along with visuals for social media and ads.
Pigment By Shae
Click the link to see the digital marketing strategy presentation I did for Pigment by Shae.
‘Pigment by Shae’ is a permanent makeup artist in Monterey Bay providing high caliber cosmetic services such as microblading, ombre powder brows and semi. permanent makeup at a cost effective budget point.
After a 1:1 workshop with Shae she voiced an interest in a “refresh” of her brand and of her marketing strategy. She wanted a identity that was earthy and feminine. Yet bold and sharp.
✧.* Her mission is to help humans feel beautiful. ✧.
Copywriting
Logo Design
Website Design
Content Creation
Social Media Templates
Digital Marketing
Brand Identity
Elysée Plastic Surgery
I cultivated a mini brand identity and designed the website and logo for an esteemed plastic surgeons new office. Working collaboratively with Dr. Kristelle Lusby, she wanted a feel that was clean and professional yet with a bit of edge to set her apart from other surgical practices. We landed on a font with a bit of flair and noir tones as a nod to her french upbringing.
Brand Identity
Copywriting
Logo Design
Website Design
Business Card Design
Typography
